This phase applies when a product is intended for volume production. The activities here ensure that manufacturing, quality, supply, and lifecycle concerns are addressed while the design is still flexible enough to accommodate them.
Purpose
When a product is intended for volume production, additional requirements related to manufacturability, quality, and supply chain must be addressed early to avoid costly redesigns.
A product that performs perfectly in single-unit prototype testing can still fail commercially if the components have one-year lead times, the assembly steps cannot be performed reliably at the planned production rate, or the test approach doesn't scale. The industrialisation analysis surfaces these issues while they are still cheap to resolve.
Primary deliverable
A New Product Introduction (NPI) specification capturing the production agreement, manufacturing concept, selected EMS partner direction, and supply chain strategy.
Production Requirements Agreement
Together with the customer, high-level agreements are established on:
- Quality and reliability targets: defect rates, MTBF expectations, warranty terms
- Production volumes and ramp-up expectations: initial pilot runs, ramp curves, peak production
- Service, support, and lifecycle considerations: expected product lifespan, repairability, spare parts availability, end-of-life handling
These agreements set the operating envelope for everything downstream. A product targeted at 1,000 units per year requires fundamentally different industrialisation choices than one targeted at 100,000.
Manufacturing Concept Analysis
Preliminary manufacturing concepts are developed and assessed, including:
- Validation of critical manufacturing processes: any process step that is novel, tight-tolerance, or known to be a yield risk is identified and validated early
- Production and end-of-line test strategies: how each unit is verified before leaving the line, including any custom test fixtures or software
- Assembly, calibration, and packaging methods: including how calibration data is captured, stored, and applied; and how the unit is protected during shipping
EMS Partner Selection
Based on product characteristics, quality requirements, and volume expectations, suitable EMS (Electronics Manufacturing Services) partners are evaluated and selected. The choice of EMS partner has architectural implications (a partner specialised in low-volume / high-complexity work is structurally different from one optimised for high-volume consumer electronics), and the decision is best made while design choices can still align with the partner's strengths.
Supply Chain Considerations
Key components and supply risks are identified, and an initial supply chain strategy is defined to mitigate:
- Availability risk: components that may go out of stock or be deprecated
- Lead-time risk: components with multi-month lead times that need to be ordered far in advance
- Obsolescence risk: components nearing end-of-life that may need to be replaced over the product's lifetime
Where appropriate, the strategy includes second-source identification, last-time-buy planning, and design choices that keep options open for future component substitution.
Deliverable: NPI Specification
The output of Phase 3 is a New Product Introduction specification that consolidates the production agreement, manufacturing concepts, EMS partner direction, and supply chain strategy into a single document. This becomes the manufacturing input to the development plan in Phase 4.
New Product Introduction Specification
Production agreement · manufacturing concept · EMS partner selection · supply chain strategy